When you run an online business or blog, it is vital that you take measures to bring exposure to your business. When we talk about an online business, the number of visitors is of great importance.
The importance of targeted traffic is clear, it helps to bring success. Simply put, the internet can be a good way to make money. There are a huge amount of successful websites on the internet today, many of which employ a strong marketing approach.
Interestingly, thousands of new articles are published every day. According to stats gathered by Neil Patel, Huffington Post alone posts an article every minute. This means there are sites out there that are bigger than yours, and you can use these sites to bring traffic to your own.
This can be done with one of two options: Guest blogging or Blogger outreach. Both are perfect methods to maximize your business exposure and bring you online traffic.
Without much ado, let’s have a look at both these techniques and see how they differ from one another:
What Is Guest Posting?
It is a practice where you post as a guest on someone else’s blog which has a good amount of daily traffic. Doing this helps you attract potential traffic over your website or blog. And more importantly, it is a fine way to build and strengthen relationships with other bloggers of your niche and increase your business exposure as well as theirs.
According to reports, many businesses have managed to grow their audience level to 60,000+ in just 6 months with the help of guest blogging. One blogger even reported a 203% increase in his traffic once he posted a guest post on a reputable website.
There’s no limit to guest posting. Authors like Neil Patel and Michael Wight post regularly on different websites every year. They understand the importance of guest posting, and want to enjoy the benefits.
How It Works
Many websites allow guest posting. You can first send a proposal with your content idea and once it gets approved, you send the article that is to be published.
The content must be written keeping the website in mind. For example, if it is an entertainment related site, the content should be relevant to the audience. This is why you must pick a website carefully. If you are an expert in a specific niche, you must try to publish your guest post on a site that is relevant so that you can build an audience.
Most websites will allow you to include links to your own website within the content. This helps you get a backlink, and also bring traffic to your own site when people click on the link.
Moreover, these guest posts are published under your own name, and some websites may allow you to even include an a bio, which can give a boost to your name and help you create an online presence.
As for the website, they benefit too. They can get quality content published on their site without having to spend money on it. It’s a win-win situation for everyone involved. However, since so many people are trying to guest post, not everyone’s request gets approved.
Pros Of Guest Posting
There are several benefits of guest posting. Let’s have a look:
Linkbacks: Link building is a technique that plays a vital role in getting your blog or website rank better. According to most experts, link building helps you improve your ranking on search engine as Google and other search engines are said to consider the number and quality of links you get to your site.
Brand Awareness: Guest posts give you the opportunity to flaunt your services or products on known sites. It is a great opportunity to spread awareness with your name and attract huge traffic towards your business.
Exposure: It can be daunting for new bloggers to attract visitors. Guest posting can help in this manner. If you have the required skills and the right type of content which can pull in an audience then guest posting is for you. Look for blogs and websites that allow guest posting and have a huge number of daily visitors.
Blogger outreach works in a different way. Here, you ask other bloggers to write about you, your business or your products and present it to their audience rather than you writing on their websites to gain exposure for your website, however, the goal is same as guest posting, to get quality backlinks and a good amount of traffic. You do need to compensate the blogger who’s doing it for you.
In other words, blogger outreach is perfect for those who are not writers but are successfully running online businesses or blogs. Blogging outreach for them is like getting introduced to a new audience by a host (also called an influencer in this case).
Blogger outreaching lets businesses convey their message, expand their vision and create a buzz in the respective niche.
This is important because getting a blog post approved is a pain. You need to do tonnes of research, create content that is of high quality and then wait for it to get published. The whole process can take months. Whereas, when it comes to blogger outreach, you just have to get in touch with a blogger who is willing to write you a blog to plug in whatever you have to offer.
How it Works
Blogger outreach requires you to get in touch with a blogger who is willing to publish your content or about your business. You must find a blogger (influencer) that falls in the same niche as your business. For example, if you sell beauty products, look at makeup artists or agencies that can help you get published.
They will charge you a sum that depends on the kind of plug you need and where you wish to publish the content. The more reputable a site, the more costly it is.
The content can be in the form of an article, a review, an overview or a general plug. Moreover, many outreach bloggers can help you get published on other sites as well. They basically take the burden off your shoulder and manage everything from getting the content approved to publishing it. The only downfall – you do not get credited as a writer, which is not an issue since you aren’t the one writing the content. This is solely a marketing tactic.
Pros Of Blogger Outreach
Let’s talk about the pros of blogger outreach:
Brand Building: When you have a blogger talk about your business to his/her audience, it helps in building your brand. More and more people will come to know about you and would want to know what you’ve to offer.
Have An Expert Blogger Make Content For You: Blogger outreach relieves you from the headache of preparing fresh content by yourself. With this concept you can depend on a blogger to do the job for you.
Which One To Go With? Guest Post Or Blogger Outreach?
Now that you have understood the basics of guest blogging and outreach, let’s talk about the better option.
You need to know your end goal. If you want people to know you by your name, and you wish to be an authority, then you should consider guest posing as people would then know you as an author. However, if your only aim is to get more traffic, then outreach is a better option.
So know what you want and move ahead in the race.